Woodgrain Care??

Anybody use any protectant...wax...Armour All...something on their woodgrain side trim?
I've redone all the peeling outline trim but the actual large panels are in fine shape...and I want to keep them that way. My car sits in a parking lot here at work in the blazing Texas sun all day. I keep the paint waxed, but don't know what to do for the wood.
My previous wagon, the 89 Olds Custom Cruiser, had faded and torn wood on it when I got it, and I spent two weeks of evenings with a hair dryer and razor blade to get all that crap off.
I want to keep the wood on my Buick NICE. Ideas?
Thanks!
-Mike

Try this out

http://www.chemicalguys.com/V_R_P_Super_Shine_Tire_And_Vinyl_Dressing_p/tvd_107.htm

Pretty cool, thanks.